Privacy Policy

Bridgestone Golf, Inc. ("BGI") thanks you for accessing or using this web site (the "Site"). This Privacy Policy applies to this Site and forms part of the Terms and conditions of use that govern your use of the Site.

Please read this Privacy Policy carefully before using the Site. By using the Site, you acknowledge that you have read this Privacy Policy and agree to be bound by it. If you do not agree to any of the terms contained in the Privacy Policy, your remedy is not to use the Site. The Privacy Policy tells you about BGI’s information gathering, use and disclosure practices and applies to information gathered through your use of this Site and your electronic communications through this Site.

The Privacy Policy does not apply to information collected by third parties, including websites, applications, or other content that may be accessible from or linked to this Site. BGI is not responsible for the content or privacy practices on any non-BGI site to which this Site links.


BGI may collect information from you at several different points and in different ways on this Site. You can browse the Site without telling us who you are or revealing any personal information about yourself other than the information that you automatically provide us (discussed below).


In order to take advantage of certain services BGI provides through the Site, you may be required to create a login account or complete an online registration. When you create a login account or online registration, you may be asked to provide certain information about yourself, including but not limited to your name, address, email address and similar information. This allows us to contact you in connection with the products you have purchased from BGI or the promotion you have entered, as applicable. The Site may incorporate product review functionality. In order to post a product review on the Site, you may be required to provide certain information, including your name, email address, location, and/or be asked to login to a social media account. Unless you elect to receive promotional materials, the contact information you provide in connection with a review will be used solely for the purpose of validating and communicating with you regarding your review. When you sign up to receive newsletters, promotional materials and other updates, you will be asked to provide your email address. BGI will use this information to send you the requested materials.


In addition to information that you provide to BGI, BGI automatically tracks certain information based upon your behavior on the Site. BGI uses data collection devices, such as “cookies,” on certain pages of the Site to help analyze our website flow, website performance, and content structure, as well as to allow you to maintain a login account. Cookies are pieces of information that a website transfers to an individual’s computer for record-keeping purposes. These cookies will be placed as a text file in the browser of your computer. BGI may automatically collect other information, including computer type, browser-type and plug-ins, language, internet service provider (ISP), operating system, java script enables, referring and exit pages, date/time stamp, clickstream data, and city and country. Additionally, BGI may automatically collect and log your Internet Protocol address (“IP address”). Your IP address is a unique numerical address consisting of four numbers separated by periods which provides the location to an individual computer on the Internet. IP addresses are used to designate the computer from which you are accessing the website. BGI may also obtain data about you when you interact with the Site, such as when you look at a page, send a message through the Site, search for content on the Site, and click on an ad featured on or linked to the Site. When you post certain content on the website, such as videos, photographs and sound files, BGI may receive metadata that tells us the time, date and/or location in which the file was created.


BGI uses and shares the information you provide us and the information we automatically collect from you in accordance with this Section.


BGI’s primary goal in collecting information from you is to provide you with an efficient, meaningful and customized experience. For example, BGI may use your personal information:

  • To make this Site easier for you to use by not having to enter information more than once;
  • To help you quickly find information and services;
  • To help BGI create content on this Site or otherwise provide you with content that is most relevant to you; and
  • To provide you with information that you request, and to alert you to updated information and services offered by BGI.


For example, BGI may internally use your personal information for purposes including, but not limited to, the improvement of BGI’s marketing and promotional efforts, the improvement of the Site’s content and/or layout, for system administration and troubleshooting purposes, and to determine general marketplace information about visitors to this Site.


BGI may share your personal information: (a) with its affiliated entities; and (b) with third party service providers that perform services on BGI’s behalf, solely for purposes of providing such services. BGI uses a third-party service provider to improve our online performance and/or to serve ads on our behalf across the Internet and sometimes on the Site[DEG1]. They may collect anonymous information about your visits to the Site, and your interaction with our products and services. They may use information about your visits to the Site to trigger real time interaction, customize this Site or enhance your profile. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a cookie and a tag, which is industry standard technology used by most major websites. If you would like more information about this practice, please click: You can opt out of having your anonymous information collected by our third-party service provider IgnitonOne[d2] by visiting If you select the “opt out” button there, our service provider will delete your existing IgnitionOne cookie(s) and try to place a new cookie that instructs our service provider not to track your future activities when it detects that cookie. If your browsers are configured to reject cookies when you visit our service provider’s opt-out page, then we cannot set our no-track cookie. Also, if you subsequently erase your cookies, use a different computer or change web browsers, you will need to opt-out again.


BGI does not sell, rent or otherwise share identifiable personal information about you to third parties without your explicit consent. However, under the circumstances described in this paragraph, BGI may release information about you to third parties. Your use of the Site constitutes consent to BGI’s release of information solely as described in this Policy. BGI may provide de-identified data about you to third parties. In addition, BGI may be required to disclose your personal information pursuant to a valid court or government order, or pursuant to certain corporate transactions, such as a merger, acquisition or reorganization.


Your personal information is, and will remain, owned by you. By using the Site, you grant to BGI a perpetual, worldwide, royalty-free license to use your information and data about you solely in accordance with the terms of this Policy (as it now exists and may be amended in accordance with the “Updates” terms below).


This Site incorporates various physical, electronic and administrative procedures to safeguard the confidentiality of your personal information. Access to your personal information is restricted. Only employees who need access to your personal information to perform a specific job are granted access to your personal information. Finally, the servers where BGI stores your personal information are kept in a secure environment protected by a firewall. WHILE BGI HAS TAKEN PRECAUTIONS TO SAFEGUARD YOUR PERSONAL INFORMATION, BATO CANNOT GUARANTEE COMPLETE SECURITY BECAUSE COMPLETE SECURITY DOES NOT PRESENTLY EXIST ON THE INTERNET.


Upon your request, BGI will (a) remove your personally identifiable information from BGI's database (which might cancel your subscription to this Site or a portion of this Site); or (b) correct or update your personally identifiable information; provided, however, that BGI may decline requests that are unreasonably repetitive, require disproportionate technical effort or would be extremely impractical, or otherwise to the extent allowed by applicable law. You can submit a request that BGI remove, correct or update your personal information by visiting the "Contact Us" section of this Site.


If BGI decides to change or update this Privacy Policy, BGI will post changes and updates on this Site so that you will always be aware of what information BGI collects, uses and distributes. BGI encourages you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or updated.


If you have any questions about BGI's Privacy Policy, please use the "Contact Service" section of this Site.


Members in the Club Bridgestone community may share information about themselves, their interests and other information about themselves. This information is shared entirely at members’ discretion, and will be viewable by other visitors to the community. BGI will not share, distribute, print, or reference this information without your consent.